Cloud API
The WhatsApp Business Platform Cloud API lets you programmatically send and receive WhatsApp messages and calls, including text, rich media, and interactive messages. It runs on Meta's infrastructure and does not require a business to host its own WhatsApp server.
On this page
Source content checked . English translation published 2026-10-27.
In business automation
The Cloud API is a programmatic channel for sending messages and receiving WhatsApp Business events. A bot, agent inbox, and business automation are layers built or connected on top of it.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business process example
A customer sends an order number. The webhook passes the message to the system, a lookup is performed, and a reply is sent through the API. A message that cannot be answered is routed to an agent with the context already collected.
Relevant tools
- WhatsApp Cloud API
- The tool itself is the official interface; conversation logic or a service system must be connected to it.
What to check
- A successful technical connection does not authorize sending any message. Check the service window, templates, and user consent for the process.