Opt-in
Under the WhatsApp Business Policy, user consent is required before sending template messages. The consent should clearly identify the business and the purpose of the messages.
On this page
Source content checked . English translation published 2026-10-27.
In business automation
Consent to receive messages should relate to the channel and purpose presented to the customer. Automation should record when and how consent was obtained, and stop sending messages when an opt-out request is received.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business workflow example
A customer checks a form box to receive shipping updates on WhatsApp. The workflow saves the choice alongside the consent wording and date, and checks it before sending an order update.
Relevant tools
- WhatsApp Cloud API
- Integrations send messages under WhatsApp's rules; managing consent is part of the business process.
What to check
- Providing a phone number does not necessarily mean consent to receive all marketing messages. Check the channel rules and requirements that apply to your use.