Meta
Meta Platforms (trade name Meta) is an American technology company that operates Facebook, Instagram, WhatsApp, and Messenger, among other services. The WhatsApp Business Platform runs on Meta infrastructure, including Graph API, business portfolios, and Cloud API.
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Source content checked . English translation published 2026-10-27.
In business automation
Meta operates platforms where businesses receive inquiries and communicate. In an automation project, identify which product and account are used for the connection instead of treating all company services as the same API.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business process example
A business wants to transfer inquiries from ads and manage WhatsApp conversations. It maps the lead connection and messaging connection separately, with permissions and intake destinations for each.
Relevant tools
- WhatsApp Cloud API
- One API in Meta's product suite, designed for WhatsApp Business communication.
What to check
- Do not mix up app IDs, business portfolios, and WhatsApp accounts. A permissions issue with one product does not necessarily affect every asset.