WABA
A WhatsApp Business Account represents a business and contains phone numbers, usernames, and analytics. On the platform, it sits under a business portfolio.
On this page
Source content checked . English translation published 2026-10-27.
In business automation
A WABA is part of the management structure of the WhatsApp Business Platform. In a project, you need to know who owns the account, which numbers are connected to it, and who is allowed to manage templates and integrations.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business process example
A business changes bot providers. Before the transition, it checks that the WABA is owned by the business, documents the number and permissions, and gives the new provider access. This ensures the change does not depend on an employee's personal account.
Relevant tools
- WhatsApp Cloud API
- The official connection interface for the WhatsApp Business Platform, using the business's resources and number.
What to check
- Do not confuse a WABA, a phone number, and a business portfolio. These are different identifiers and resources in the setup process.