Message template
Templates are messages that can be prepared in advance. Approval is usually required before they can be sent. This is the type of message that can be sent to WhatsApp users outside the customer service window, and it is subject to quality ratings and sending limits.
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Source content checked . English translation published 2026-10-27.
In business automation
A WhatsApp message template is a structure managed and approved on the platform, and used according to the channel's rules. Variables in a template need the correct values for each customer.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business workflow example
After an appointment is booked, the workflow selects an appropriate template and fills in the name, date, and address. Before sending, it checks that the customer is eligible to receive the message and that all variables are present.
Relevant tools
- WhatsApp Cloud API
- Sending templates through the API requires an available template and parameters that match its configuration.
What to check
- Template approval does not mean the customer has consented to receive messages. Also check the message purpose, consent, and channel settings.