Business Manager
On the WhatsApp Platform, a business portfolio lets an organization manage its Meta assets in one place. It primarily acts as a container for WhatsApp Business Accounts (WABAs), and is required to use the platform. Buyers in Israel still commonly say Business Manager.
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Source content checked . English translation published 2026-10-27.
In business automation
A business portfolio centralizes a business's assets and permissions on Meta. In an automation project, make sure the assets are in the right place and access is granted to the appropriate people and providers.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business workflow example
Before connecting a WhatsApp channel, a business checks who manages its business portfolio and which assets are associated with it. A provider receives specific access instead of being given the owner's personal account.
Relevant tools
- WhatsApp Cloud API
- Connecting to the platform relies on business assets and permissions on Meta.
What to check
- Document ownership and backup administrators. Relying on a single administrator can make it difficult to recover access or replace a provider.