CMS (Content management system)
A content management system (CMS) is software for managing, editing, and publishing content on a website or intranet.
On this page
Source content checked . English translation published 2026-10-27.
In business automation
Website or landing-page content is sometimes stored in a system separate from the process that handles inquiries. A content management system is software for editing and publishing website content. In this guide, the term links to tools such as WordPress, without claiming that every website needs such a system.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Separating landing-page text from a lead record
Marketing updates text on a landing page in the content system. The process that receives the form runs elsewhere. The team decides which form fields belong to the content and which belong to the lead record, so marketing copy is not written into the CRM.
Relevant tools
- WordPress
- A content management system in this guide. Check the official documentation to see how forms are submitted. There is no claim here that the tool runs the automation.
What to check
- Mixing content editing with automation logic makes it harder to tell who is responsible when a page changes and the form breaks.