Landing page
A landing page is a single web page visitors arrive at from an advertising link. Its purpose is to focus visitors on one message and prompt an action: submitting contact details (a lead) or making a purchase.
On this page
Source content checked . English translation published 2026-10-27.
In business automation
A landing page is often an entry point to marketing and sales automation. The form should pass along useful information, the inquiry source, and required consent, rather than merely display a success message to the user.
Examples
These examples illustrate a possible workflow. Adapt the connections and rules to your own systems.
Business process example
A visitor requests a consultation and submits their details. The page sends the request to a server, which confirms that it was saved in the CRM; only then does it show a confirmation, and if something fails it offers a way to try again.
Relevant tools
- Webflow
- Build landing pages and forms that can be connected to lead intake workflows.
What to check
- Do not stop at checking the design. Submit a complete inquiry and verify that it reached the destination with the correct fields and source.