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Omnisend: crm features and setup
An ecommerce marketing system that connects email, SMS, and browser notifications. It's designed to build message sequences around store events and audience data.
Tool by the Otomatzia editorial team · source content checked on
Overview
Combining email, SMS, and browser notifications lets you build an ecommerce journey across several touchpoints, but they need to be coordinated. In Omnisend, decide in advance which channel fits each event and how to avoid repeating the same message. Consent to receive email is not a reason to automatically activate another channel, and a customer who has already purchased should exit the original sales sequence.
Features
- Email and SMS marketing campaigns and messages
- Browser notifications for subscribers as part of store marketing
- Automations based on ecommerce integrations
Business uses
- A welcome series for new store subscribers
- Post-order follow-up based on store events
Getting started
- Connect the store and check that a test order triggers the right journey exactly once.
- Create a test subscriber for only one channel and trigger a store event to confirm they do not receive a message on another channel without the appropriate choice.
- Complete a purchase during a journey and also unsubscribe from marketing. Check which messages stopped and how these changes appear in the customer data connected to the store.
What to check
- Check SMS support in the target country and keep consent separate across channels.
- Review how users are unsubscribed and sequences stopped when they purchase or cancel an order.
Sources to check next
Vendor features and prices change. Confirm details on the linked official pages before you rely on them.