ManyChat: messaging features and setup

Overview

ManyChat is suited to a flow that starts with someone's action on a social network and continues in a private conversation. For example, a comment containing a keyword can trigger delivery of a guide and a short qualifying question. Its value lies in connecting the campaign to the conversation it generates: you need to know what the user requested, which details they agreed to share, and when they are ready for follow-up. An overly long sequence or a broad trigger can produce messages that do not match the original request.

Features

• Automated replies to comments and messages on supported social networks
• Visual conversation flow builder that requires no coding
• Lead tagging and email or phone number collection

Business uses

• Sending a guide link to someone who requested it in a post comment
• Qualifying product prospects based on their answers before passing them to sales

Getting started

• Connect one business account and build a short flow that starts with a test post comment.
• Set a keyword and a reply containing one link, and also check a comment that does not include the keyword.
• Try the flow from another account and verify that the tag and collected details are assigned to the correct prospect before handing them over to sales.

What to check

• Check which triggers are actually available on your channel, not only on the channel shown in the demo.
• Check what happens when a user requests an agent midway through a sequence and what reply window limits apply.