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SendPulse: messaging features and setup
A multichannel marketing automation platform with email, messaging, and chatbots. It connects marketing sequences and conversations with prospects through visual workflows.
Tool by the Otomatzia editorial team · source content checked on
Overview
SendPulse lets you build a process where a message or bot conversation is part of a broader journey. With Automation 360 and its bot tools, you can plan follow-up communication, collect details, and move a person to the appropriate stage. It is useful when you do not want to manage email campaigns and conversations in disconnected systems. Before combining channels, choose a consistent customer identifier and check how an action in one channel affects the sequence in another.
Features
- Build communication sequences with Automation 360
- Create visual bots in supported channels
- Combine email services, messaging, and CRM tools
Business uses
- Send requested material through a bot and continue the conversation by email
- Route a prospect to a sales stage based on their answers in a conversation
Getting started
- Connect a test channel and build a conversation with one goal.
- Define how collected details are linked to the contact.
- Test the transition from the conversation to the message sequence and check for duplicate sends.
What to check
- Check the limits and pricing of each product and channel separately.
- Make sure a representative can understand the context and stop messages when a request needs personal attention.
Sources to check next
Vendor features and prices change. Confirm details on the linked official pages before you rely on them.