Pulseem: messaging features and setup

Overview

Pulseem brings together different marketing channels for ongoing communication with an audience. It is relevant to businesses that want to connect customer data or store events to scheduled communications instead of preparing each send separately. When planning a journey, define the purpose of each message and how the channels relate to one another, so a person does not receive several reminders about the same action. Assess suitability using a real process and the available integration capabilities with the system that holds your business data.

Features

• Manage email campaigns and email marketing
• Combine SMS and WhatsApp messages in customer communications
• Marketing automation for planned communication sequences

Business uses

• Continue communicating with customers after a store activity
• A sign-up and reminder sequence for event participants

Getting started

• Set up a test group and verify that contact details are correct.
• Build a short sequence and start with one channel.
• Check the exit and unsubscribe conditions, and how recipients who appear in two groups are handled.

What to check

• Check which triggers and integrations are available for your commerce or sales system.
• Compare the total cost of the channels and message volume, not just the subscription price.