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Mailchimp: messaging features and setup
An email marketing platform with automations based on contact activity. It lets you build message sequences with triggers, conditions, and ready-made templates.
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Overview
Mailchimp offers Marketing Automation Flows to trigger follow-up communication based on recipient behavior or data. You can use it for welcome messages, follow-up with a prospect, or communication around a purchase when the relevant integration is in place. Its value lies in planning a relevant journey for each group, not just scheduling a campaign for the entire list. Before expanding use, map where events come from and how you know someone has completed the requested action.
Features
- Build marketing sequences with Marketing Automation Flows
- Ready-made templates for customer communication processes
- Branch and continue a journey based on contact data
Business uses
- An introductory series after joining a mailing list
- Follow-up communication around a purchase event from a connected store
Getting started
- Connect one data source and verify that the event reaches the account.
- Choose a template and tailor the messages to the sign-up goal.
- Test the journey for both a new contact and a customer who has already completed the action.
What to check
- Check which triggers and actions are available on your plan and integration.
- Plan audience management so the same contact does not receive conflicting sequences.
Sources to check next
Vendor features and prices change. Confirm details on the linked official pages before you rely on them.