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Inforu: messaging features and setup
A platform for communicating with customers through SMS, WhatsApp, email, and other channels. It includes automations and customer journeys for marketing, service, and operations.
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Overview
Inforu is designed for organizations that need to manage several types of messages from one workspace. Marketing uses include customer journeys and segmentation, alongside operational and service needs. When integrating it into a business process, distinguish between an event that triggers a message and confirmation that the message was actually received. The setup should include recipient identification, channel selection, and handling for cases where contact information is missing or delivery fails.
Features
- Multichannel communication through email, SMS, and WhatsApp
- Customer journeys and segmentation based on data and behavior
- Connect marketing and operational communications to business systems
Business uses
- Update a customer on the progress of a request
- A follow-up journey after joining a customer loyalty program
Getting started
- Choose one business event and define the required recipient details.
- Create a test message in the appropriate channel and connect it to a test event.
- Check delivery, failure handling, and journey exit before expanding the process.
What to check
- Check channel availability, plan terms, and costs based on message volume.
- Set up a mechanism to prevent duplicate messages when the source system sends the same event again.
Sources to check next
Vendor features and prices change. Confirm details on the linked official pages before you rely on them.