Flashy: messaging features and setup

Overview

Flashy focuses on the connection between website behavior and the message a customer receives later. Its customer journey builder lets you define conditions based on activity, order history, and customer data, and combine multiple communication channels. It is especially relevant to stores that want to follow up after a signup or purchase. When designing a journey, define one goal and a clear exit condition so customers who have already completed an action do not keep receiving reminders that no longer fit their situation.

Features

• A customer journey builder with triggers and conditions
• A combination of email, SMS, and website pop-ups
• Customer profiles based on interactions and activity
• Reports for reviewing campaign and journey performance

Business uses

• A welcome series for people who register through the website
• Post-purchase follow-up for a connected store

Getting started

• Connect a store or website and check that customer events reach the account.
• Build a short journey for a test group with entry and exit conditions.
• Test a new customer and a customer who has already purchased, and confirm that the messages suit each one.

What to check

• Check which events and data your integration actually sends.
• Check contact and delivery limits, as well as the cost of additional channels.