How Zapier transformed core marketing processes with ChatGPT Work
On August 10, 2026 OpenAI publishes a Zapier implementation story. The enterprise marketing team uses ChatGPT Work to reduce drop-off in the lead funnel, build campaign assets and automate reporting. Angela Franta, head of enterprise marketing, says they QA thousands of leads a month. ChatGPT Work runs autonomously on funnel optimization. The page cites pipeline value of seven figures and above.
Otomatzia editorial · Published
Source published: · OpenAI
